With over 20 years of marketing experience, Michael Harrison leads Winterberry Group’s marketing consulting practice. He brings strategic and executive competencies in all aspects of consumer marketing, spanning campaign development, marketing operations, supplier management, database design, data procurement, statistical modeling, and quantitative analysis.
Prior to joining Winterberry Group, Michael was a partner at RAZOR during its merger with NSI marketing services, which created Ansira. After the integration, he served as chief strategy and analytics officer at Ansira, leading the strategic direction of the firm and work with clients such as Domino’s, Panera, Nestle N.A., Mitsubishi and La-Z-Boy. He was responsible for strategic planning, analytics, technology development (data and digital), programmatic and social media.
Before Ansira, Michael worked at Doner Advertising and Havas (formerly EuroRSCG 4D) building data and digital competencies focused on global brands in retail, automotive and consumer packaged goods such as Mazda, Sirius, BMW, ACE Insurance, Luxottica, Citibank and Circuit City.
Michael holds a B.A. in economics from Elon University and an M.A. in economics from Eastern Michigan University. He is on the Board of Advisors to the University of Texas at Dallas Masters in the Marketing program and was previously the Big Data & Intelligence Chair for Southern Methodist University’s Digital Accelerator program.