Inspired by advanced technology, Jia has been an advertising veteran in the programmatic media arena for 15 years. She leads a team to manage programmatic campaigns and provide digital consolation at GroupM Nexus. Jia also leads the cutting-edge programmatic strategy development based on industry trends and big data analysis.

Jia has a passion for developing programmatic strategies by using automation, big data analysis and precise targeting. Prior to Xaxis, she led programmatic teams for various advertisers including Google, Sprint, Comcast and Audible at different agencies and ad tech companies.