It’s time to set some clear boundaries with your advertising vendors. Time to tell them that it’s been real and it’s been fun, but it hasn’t been real fun (don’t worry, they can take it). After all, they’ve already been taking about 30% of your digital ad revenue and your valuable first-party data. So how can brands leverage today’s technology to generate more success and keep their data and ad spend in-house?

In this interactive workshop, SAS is joined by experts from leading technology and cloud transformation consultants Infinitive and worldwide travel retail marketplace platform Travelport to explore how marketers can overcome common challenges and seize more opportunities by developing your own ad serving capabilities. From people and process to software and selling, you’ll learn actionable insights from Infinitive’s years of implementation experience, as well as Travelport’s customer and revenue successes while SAS shares how to monetize your digital properties and first-party data to create a brand-new revenue stream. After all, you earned it!