As third-party cookies fade away, Consumer Packaged Goods (CPG) marketers must rethink audience targeting and adopt privacy-first, first-party data strategies to reach their intended consumers better and ensure continual brand growth in an ever-competitive market.

During this interactive workshop, NielsenIQ and Transunion will showcase how Seed Audiences can be forward-thinking in the ever-changing digital marketing landscape. Explore what it takes to balance audience targeting amid today’s shifting privacy landscape and how a framework that incorporates first-party data and strategies for consent-based consumer trust can help CPG marketers better align their campaigns with respect to consumer attitudes and behaviors.