From heightened data privacy concerns to debates about responsible use of AI, a number of current issues are putting customer trust in jeopardy. Marketers today are tasked with building and maintaining trusted customer relationships, but how can they thoughtfully leverage AI and deliver hyper personalization while protecting consumers’ privacy?

In this session, Twilio's Vice President of Segment Marketing Katrina Wong sits down with Adweek to share actionable insights on how to incorporate the principles of responsible use of AI in your marketing and explain how AI can supercharge first-party data strategies ahead of the 2024 cookie ban.