Main Stage
The Ultimate Guide to Captivating, Keeping, and Converting Your Audience
Tuesday, November 14, 2023
3:45 PM - 4:05 PM (EST)

In a technologically-driven world, theSkimm continues to deliver for its advertisers thanks to the human connection it has built with its audience. In this session, hear from theSkimm’s chief revenue officer, Mary Murcko about how a direct line of communication with the audience generates in-depth data that drives the commerce business, leading to audience retention and conversion rates higher than industry standards for its brand partners.



Mary Murcko Mark Stenberg