As marketers navigate the AdTech available today, two powerful transitions are on a collision course: the increased need for privacy in the ad ecosystem and the steady stream of surprising new AI innovations.

In this workshop session, Melinda Han Williams, Chief Data Scientist at Dstillery, will share how this perfect storm of change presents a unique opportunity to reshape established ways of thinking about targeting and measurement. Through real-time campaigns results, learn how new AI approaches not only expand your reach but also improve campaign performance, all while embracing more privacy-friendly practices, and how you can adjust your approach to targeting and measurement for a future where every ad impression counts.