Main Stage
Play Over Profits: The Power of Hands-On Experience
Wednesday, November 15, 2023
2:45 PM - 2:55 PM (EST)

It's clear that AI has the potential to fundamentally change the advertising industry and creative process. The question is, how do you begin this transformative journey at your agency or brand? Co-founder of independent creative agency Pereira O'Dell, PJ Pereira believes the first step in tapping into AI's ability is understanding the technology firsthand. In 2022, Pereira O’Dell became one of the first ad agencies to start an AI Lab, creating an environment where employees could learn about AI not through client assignments, but through open experimentation. In this session, PJ will share his experience from encouraging employees to prioritize play over profits, and share why experiential learning is crucial in comprehending this transformative technological wave.

PJ Pereira