Obele is an award winning digital marketing innovator recognized by Adweek, Ad Age, PRWeek and more. With 20 years of integrated marketing experience, Obele Brown-West is the first President of Tracer - an award winning data intelligence platform that revolutionizes modern data stack management. As President, Brown-West leads the global executive team in scaling the company’s business operations. She oversees all revenue and operations activities in addition to building Tracer’s first marketing and sales capabilities.



Prior to Tracer, Obele most recently led Tinuiti’s 800+ media, lifecycle, commerce and creative specialists as Chief Solutions Officer and previously led the North America digital group for IPG’s Weber Shandwick. Obele is an Executive member of The International Academy of Digital Arts and Sciences and sits on boards for Goodlife Clothing, Gifting Brands and Stop Soldier Suicide.