Prasad Ghag
Global Head Of Media, Digital and Strategic Planning
A passionate marketer with over 15 years of experience in Media, Digital & Technology with industry leaders Sanofi CHC, WPP and Infosys Tech across 3 continents.

As a Global leader along with international market intelligence, deep digital media expertise & driving digital transformation agenda.

Advisory to industry bodies such as WFA (World federation of advertisers, GARM (Global Alliance for responsible media), Programmatic Pioneers Group, AI- where along with other industry leaders building the next phase of industry success such as Halo – cross media measurement, driving DE&I, also part of core steer committee to drive Sustainability in media. Establishing key principles, approach & industry benchmarks to fraud & brand safety. Functioning as an ambassador and champion of all these topics in the industry and assisting in the development of marketer-facing content.

Specific to sustainability, from a carbon measurement & optimization standpoint reviewing & approving proposal. Working with the Climate Science Expert Group to validate the scientific integrity of proposed solutions. Setting the agenda for the entirety of various program for the media industry, leading discussion on key deliverables.

Also, a strong focus on development of business process management, imbibe the culture of data led marketing, development, and implementation of global strategies and best in class qualitative media-approaches in line with Sanofi's Global media framework and its overarching marketing planning framework across global/regional/local markets.

Passionate in driving automation across multiple business pillars. Established key automation, technology, and data services to drive efficiency & effectiveness across media operations & strategy.

Won over 50 Global/Regional/Local Media awards including WARC & FOMA Global across Brands.
Prasad Ghag