David Ballin is senior brand management and product creation professional with over 17 years of experience in the footwear and apparel industry. Working in various product roles inside two of the largest companies in the industry, Puma SE ($9.3B), and New Balance Inc ($5.3B), he has built a reputation for leading large scale commercial projects that drive consumer connectivity, build brand cache, and increase sales. Through data analytics, marketplace contacts, and an in depth understanding of consumer behavior David has been an integral part of leading Puma’s growth in the last 10 yrs. Currently in his 12th year at Puma he is now the Sr Creative Strategist for Puma tasked with ensuring global brand strategies, concepts and partnerships are aligned to the needs of the target consumers.