Elav Horwitz is a futurist and innovator with over two decades of experience helping the world’s best-known brands harness the power of new technologies to drive growth. She currently leads innovation for McCann Worldgroup, working with clients including General Motors, Nestle, Mastercard, L'Oreal, Cigna, and Reckitt.
As an expert curator, Elav works across technologies, distilling current advances into digestible, relevant, and growth-oriented opportunities for clients. She established McCann’s world-leading Web3 and AI offering, practice and partnerships network, designed to educate Fortune 500 clients on the future of Web3 and AI, both ideating with them and implementing their visions.

Elav is a champion of a culture of inclusive innovation, creating new proprietary tools and human-centric methods that tackle businesses’ challenges while driving revenue. Her global network of startups, founders, and tech leaders has been built during a career spanning the US, Europe, and Israel; her programming experience in the Israeli army, and deep connections forged with tech companies in Tel Aviv, several of which she remains an advisor and mentor to.

She remains focused on nurturing and recognizing innovation throughout the industry, from various judging roles on innovations juries (Cannes Lions Innovation, The One Show, Jay Chiat, The Webbys) to speaking at conferences (Cannes Lions Innovation, ADFEST, Advertising Week) and establishing innovation incubators for the C-suite. She is a She Runs It Award winner, founding member of Chief, member of the Meta Creative Council and host of Jealous of the Partnership podcast.