Manu Singh is NCM's senior vice president of insights, analytics and data sales strategy. The veteran market researcher and data strategist oversees all facets of sales and brand research. Singh developed and launched the company’s data intelligence platform, NCMx, an integral driver for new client engagement and increased client investment.

Prior to NCM, she served as a general manager at Knotel, a leading global flexible workspace platform, where she oversaw sales and revenue strategy. Singh also served as Head of Revenue Strategy/Audience Research, Digital Insights & Enterprise Data Strategy at Discovery, Inc., where she managed all aspects of business analytics, data strategy, user metrics, audience measurement, and campaign evaluation. Before joining Discovery, she worked at WebMD in various enterprise, marketing, and data leadership positions, ultimately serving as Head of Strategic Partnerships and Data Strategy. Earlier in her career, she spent eight years at NBCUniversal Media, LLC & GE, where she worked across the NBCUniversal portfolio leading teams in the areas of cross platform research, enterprise marketing, and consumer insights. Singh got her start in media as an analyst at Nielsen Media Research.

Singh holds a Master of Business Administration - Strategy & Marketing from the NYU Stern School of Business and a Master of Arts - Mass Communication from the University of Florida.