Sebastian Velez
Vice President, Research and Insights
Zefr
Sebastian Velez has 10 years of marketing and research experience, from his start developing community outreach programs at Amalgamated Bank, through developing research strategies for Fortune 100 brands at Comcast. Presently, he leads the Research and Insights team at Zefr, working closely with clients and agencies on the design of measurement programs and testing opportunities to inform YouTube media strategies.

Sebastian is a storytelling enthusiast skilled at analyzing behavioral and attitudinal data. His primary focus is to provide actionable, consumer-first insights that drive success, achieve campaign goals, or uncover new patterns.

He is a proud New Yorker, growing up in Woodside and Valley Stream. He completed his Bachelor’s Degree at St. John’s University and his MBA at NYU Stern, and he is always eager to dig into the next marketing challenge.
Sebastian Velez