From war and new COVID strains to political polarization and a tough economy, anxiety remains high with many US consumers. Finding a way to cut through their concerns and meet them where they are is more important than ever for marketers.

Ericka Podesta McCoy, CMO at Resonate, will share the can’t-miss findings of their hot-off-the-presses 2023 State of the Consumer report and give you valuable insights on how US consumers are responding to the world today—and how their concerns affect their purchasing behavior. Tune in to hear the nuances, attitudes and values that make up the humans in the top US consumer segments, how to not only leverage the consumption habits of these segments but use these insights to boost marketing performance, and more.

Note: Adweek Outlook registrants will be first to receive a complimentary copy of the State of the Consumer 2023 Report as it is released at the end of January.