Main Stage
How Data and Analytics Evolve Brand Legacy
Wednesday, January 25, 2023
11:55 AM - 12:15 PM (EST)

Adapting to the ever-evolving needs and preferences of consumers is key for continued growth and success. And doing it in a way that remains true to a brand's unique point-of-view, especially for an established legacy brand like Kellogg, isn't always easy. Join the company's SVP and Chief Brand and Advanced Analytics Officer, Charisse Hughes, as she discuss how she uses personalized engagement and audience behavior to capture new consumers and accurately predict what they may need in the future while upholding the overarching values of the organization.

Charisse Hughes Paul Hiebert