Damon Burrell is Chief Marketing Officer of Government Employees Insurance Company (GEICO).

Burrell joined GEICO in 2022 with more than 20 years of experience across a diverse array of marketing disciplines and a proven track record in successfully developing and leading enterprise marketing strategies.

Prior to GEICO, he served as CMO and Senior Vice President of Marketing, North America, at The Estée Lauder Companies where he was responsible for guiding the companies’ portfolio of brands to deliver an innovative go-to-market strategy, omni consumer insights, performance marketing, media planning and agency management for ecommerce and brick and mortar, content strategy and execution, CRM, data and analytics, retail innovation and influencer marketing. He was also responsible for strengthening the North America region’s marketing capabilities including processes, technology and agency partnerships to drive speed to market and to build a best-in-class marketing organization.

Prior to joining Estée Lauder in 2016, Burrell worked at Viacom for nearly 10 years. He was Senior Vice President for Brand Marketing and Franchise Management where he led P&L management, strategic marketing and planning for the Kids and Family brand franchise portfolio. His responsibilities included building brand franchise relevance and driving growth from retail ecommerce, streaming video subscriptions, mobile gaming app subscriptions and increasing long-form content viewership.

Previously, he served as Senior Vice President of Brand, Digital and Consumer Marketing for the MTV brand and held senior management roles at Ogilvy and DDB across travel, insurance, financial services and retail verticals.

Burrell earned a bachelor’s degree in economics and marketing from the University of Iowa.