As Chief Marketing Officer of 2K, Melissa Bell has successfully led the company’s marketing efforts to drive brand growth and player engagement. With over two decades of consumer marketing experience, Bell oversees all aspects of global brand and marketing strategy at 2K. Under her leadership, 2K has transformed their marketing approach to be best in class and has concentrated on delivering innovative and creative marketing strategies to build a deeper connection to the players. Notable accomplishments include re-establishing the Borderlands franchise, NBA2K and launching PGA Tour 2K23, WWE2K22, Tiny Tina’s Wonderlands, Marvel’s Midnight Suns and being a leader in developing 2K’s core vision and brand values. The mission for Bell is to build player-first brands that excite and engage gamers, drive growth by creating demand and engagement and achieve high performance by creating iconic and measurable marketing. Bell was named as one of Adweek’s Women Trailblazers in 2022.