As consumer demand for personalization and product functionality increases, it's more important than ever for businesses – especially those in the food and beverage industry – to listen and adapt accordingly. 

The rise in consumer autonomy in the health and wellness space challenges brands to enhance and personalize their offerings – truly going against the “one size fits all” mentality, and empowering patrons to create their own customized health and wellness journeys.

Join Andrei Najjar, Head of Brand at Pressed, to learn how omnichannel companies are defining ‘personalized wellness’ by investing in more functional and purpose-driven products, and how they utilize an alternative approach to data to meet these demands.