With expectations for highly personalized experiences that drive revenue and accelerate growth at an all-time high, AI-powered data opens new opportunities to pervasive customer relationships in the health and wellness space. But how can you access the rich, privacy-safe data that speeds your time-to-market and helps identify niche audiences on your path to activating hyper-targeted campaigns that support real world evidence programs or even clinical trials?

AI is the answer – it helps you drive effective, personalized marketing quickly and easily use real data that reveals the real human you are trying to reach. This workshop will take a closer look at real-life health industry examples of how best-in-class tech powers a whole-human understanding. Discover how AI and machine learning can put predictive modeling and fresh data at your fingertips, innovative ways to approach consumer segmentation that enriches your first-party data, and more.