Jeff Jarrett
NA Chief Marketing Officer
Bayer Consumer Health
Jeff Jarrett joined Bayer Consumer Health in February 2019 and is responsible for marketing and innovation across all NA Bayer Consumer Health brands including Claritin, Miralax, Bayer Aspirin, Aleve, Alka-Seltzer, Midol, Lotrimin, Afrin, Coricidin, A+D, and One-A-Day. He is also responsible for in-house media operations, data & analytics, consumer insights, agency relationships, creative production, and marketing training across all NA Consumer Health businesses.
Jeff has spent more than 23 years in global and local marketing leadership roles, after completing 7 years in global and local finance positions. From 2016 – 2019, Jeff was Chief Marketing Officer of The Oneida Group, a private equity-owned turnaround business. Prior to that Jeff was with Proctor & Gamble for 19 years holding various positions of increasing responsibility in marketing and finance for products such as Olay, Prilosec OTC, Metamucil, etc., and finally as the SVP of Marketing on the Duracell brand prior to joining Oneida. Before joining P&G, Jeff spent time working in Treasury for Mobile Oil Corporation.
Jeff has won a variety of marketing industry awards including 2 ANA Best In Show Multicultural Excellence Awards, the ANA People With Disabilities Award, the Centre for Hearing & Communication's Ad of the Year award, the AdColor Ad of the Year award, the AAPD Corporate Award, a Bronze Cannes Lion, AdExchanger’s Best In-House Media Operation in 2020 and 2021, and AdExchanger’s Best In Show award for 2021.
Jeff holds an MBA from Duke University, and a bachelor’s degree in finance from the University of Virginia. Jeff grew up in Fredericksburg, Virginia in the US, and currently together with his wife splits time living between Wilmington, NC and Morristown, NJ, now that his two daughters are off to college. In his spare time, Jeff enjoys road cycling, travel, and occasionally golf.
Jeff has spent more than 23 years in global and local marketing leadership roles, after completing 7 years in global and local finance positions. From 2016 – 2019, Jeff was Chief Marketing Officer of The Oneida Group, a private equity-owned turnaround business. Prior to that Jeff was with Proctor & Gamble for 19 years holding various positions of increasing responsibility in marketing and finance for products such as Olay, Prilosec OTC, Metamucil, etc., and finally as the SVP of Marketing on the Duracell brand prior to joining Oneida. Before joining P&G, Jeff spent time working in Treasury for Mobile Oil Corporation.
Jeff has won a variety of marketing industry awards including 2 ANA Best In Show Multicultural Excellence Awards, the ANA People With Disabilities Award, the Centre for Hearing & Communication's Ad of the Year award, the AdColor Ad of the Year award, the AAPD Corporate Award, a Bronze Cannes Lion, AdExchanger’s Best In-House Media Operation in 2020 and 2021, and AdExchanger’s Best In Show award for 2021.
Jeff holds an MBA from Duke University, and a bachelor’s degree in finance from the University of Virginia. Jeff grew up in Fredericksburg, Virginia in the US, and currently together with his wife splits time living between Wilmington, NC and Morristown, NJ, now that his two daughters are off to college. In his spare time, Jeff enjoys road cycling, travel, and occasionally golf.