Main Stage
Tuesday, October 18, 2022
11:45 AM - 12:05 PM (EDT)
No Logins, No Problem
Not all publishers have reams of audience data and a subscription revenue model to play with. While more publishers are putting down the pipes to drive authentication, ad budgets still flow into the open marketplace.
In this session, join Adweek and Corey Wong, Vice President, Revenue Operations, Leaf Groupfor a conversation exploring how the company will continue to trade effectively and in privacy-centric ways in the open exchange.