The pandemic and a series of technological advances have fundamentally changed how consumers shop and what they spend their money on. Publishers, eager to capitalize on the rise of digital commerce, have embraced new formats in hopes of benefiting from the shift. On top of expanding their offerings, they’re making bold investments to future proof this side of their businesses.
Hear from Nancy Berger, senior vice president/publishing director and chief revenue officer at Cosmopolitan and Mary Murcko, chief revenue officer at theSkimm, as they offer their unique commerce perspectives and strategies, including their value and potential pitfalls. Walk away with actionable insights into how brands and media companies can successfully drive commerce revenue and create new revenue streams in this new chapter of content consumption.