The intent media model has come to dominate the digital media world, and Future plc. is one of its most well-known practitioners. How does Future CRO Zach Sullivan explain the strategy, how does it reflect larger trends in the industry and what does it mean for the future of digital journalism?

This session will explore the answers to these questions and also look at how Future successfully acquires and onboards new titles in order to further this intent-based media strategy across its portfolio.