The thoughtful integration between retail media and merchandise is a key differentiator within the retail media landscape, unlocking untapped potential. Join Harvey Ma, Vice President of Albertsons Media Collective, Sean Heryet, National Category Director at Albertsons Companies, and Drew Jameson, Senior Manager, Omni-Shopper Marketing at Tillamook for an unbiased perspective from a retailer, merchant, and brand on retail media best practices. Explore strategies for enhancing the omni-channel customer experience by examining insights from three distinct vantage points of key enterprise stakeholders.