Main Stage
Growing Relationships From Transaction to Partnership With CVS Media Exchange (CMX)

How Brands and Retailers Work Together to Fill the Customer’s Cart

Thursday, November 2, 2023, 1:10 PM - 1:30 PM

As retail media networks continue to evolve, brands, retailers and technology partners alike are reimagining the way they collaborate to deliver on business goals and find success with their customers.

Join Pamela Young, Head of Sales at CVS Media Exchange (CMX) and Elizabeth Petrangelo, Senior Manager, Omni Customer Marketing at Bayer, as they sit down with Adweek to discuss how building a strong relationship and maintaining close collaboration can help transform transactional retail partnerships into goal-obsessed marketing relationships for exponential growth.

Pamela Young Elizabeth Petrangelo Will Lee