Andrew Lainsbury
Andrew Lainsbury
Senior Lecturer, Marketing Department
Carlson School of Management, University of Minnesota
With more than 20 years of integrated marketing leadership, Andrew Lainsbury harnesses the power

of cultural insights and consumer trends to create demand, inspire engagement, and spark action – because successful brand-building in today’s world ultimately needs to convert browsers into buyers.

Andrew has developed insight-driven campaigns for a variety of iconic brands, including Coca-Cola®,

Red Baron®, Cheerios®, Pillsbury™, Nature Valley™, and Clorox®. He’s created powerful multimedia events for established businesses seeking to strengthen their foothold in quickly-changing categories, including Totino’s™, Yoplait®, Glad®, and Burt’s Bees®. And, he’s supercharged the marketing of several startups, such as Aden & Anais™, HALO®, and others to accelerate business growth. By crafting bold strategies and storylines tailored for the Omnichannel Age, he helps brands outsmart competitors

and unlock new momentum while adding meaningful value to consumers’ lives.

Andrew’s broad, interdisciplinary training, which includes a B.A. in International Relations as well as an M.A. and a Ph.D. in American Studies, informs his culture-infused approach to modern marketing. He enjoys sharing his passion for marketing with graduate and undergraduate students to inspire and develop the next generation of business leaders.