New technology is transforming the creative landscape, but at its core, creativity remains a deeply human endeavor. Industry leaders will explore how emerging technologies like AI and AR are reshaping the creative process—from ideation to execution—and how creatives can use them to their advantage. Learn where the biggest shifts are happening, how to upskill for the future, and what it means to stay culturally relevant in a rapidly changing world. As creativity adapts to new tools and trends, discover the strategies today’s most innovative minds are using to stay ahead, maintain authenticity, and drive impact.

Tour the Gear Seven production studios and check out the latest technology and equipment that bring creative to life and inject magic to campaigns. The Gear Seven team will walk you through four unique rooms and showcase how some of today's most engaging content comes together: 

• Be the Star of the Show: Step in front of ChARM, our cinematic robotic arm, and experience the power of glambot-style slow-motion capture as you strike a pose and watch the magic unfold in real time.
• Time the Perfect Launch: Put your precision to the test with Tabletop Robotics, timing product launches and movements to the millisecond for seamless, high-speed cinematography.
• Build Unreal Worlds: Work with Virtual Production and AI-powered Unreal Engine tools to construct immersive, interactive environments—watch as a simple prompt transforms into a cinematic masterpiece in front of your eyes.
• Take the Camera Wheel: Jump into the Camera Car + VTR Integration session, where you’ll get behind the controls of a high-speed, stabilized tracking vehicle, capturing dynamic, fast-paced shots while reviewing them live.

Mix and mingle with your fellow creatives and explore the studio spaces to test out the tech showcased during the tour for an interactive and hands-on experience.