Gen Z is the first digitally native generation. Their experience of the world is different than any that has come before them, which has created a need for brands to adapt their marketing strategies to connect authentically with this audience. As the first “creator” generation, Gen Z self-identifies as courageously creative in their self-expression. To connect with them, brands need to evolve their marketing to also be creative and courageous. This forms a connection that is both deeply emotional and centered around shared values and identity—the most powerful form of connection. From this talk with Hootsuite CMO Maggie Lower, you’ll learn what courageous marketing is, how to apply it, and the insights necessary to empower your team to bravely use their own creativity.