Student-Athletes as influencers: Does it really work?
Date & Time
Tuesday, May 10, 2022, 10:50 AM - 11:10 AM
Nicole Henry Chris Ariens

Although half of million student-athletes are now able to use their name, image and likeness (NIL) for a monetary benefit, brands are hesitant to seize the opportunity due to varying state regulations and potential of brand reputation ruin. Yet when brands do invest in student-athletes as influencers they can win considerably in terms of engagement rate as we see student athletes converting at 10%+ vs a standard influencer engagement rate of 2%+. So how can brands and student-athletes work together to safely win big?

Join us to walk through a major brand case study and how we worked together to meet brand safety boundaries, state/school compliance needs and also share results on how working with Student Athlete Influencers added incremental benefit to a seasonal activation.