The Future of Content is Personalized: From Insights to Action
Date & Time
Tuesday, May 10, 2022, 2:15 PM - 2:35 PM
Arthur Gerigk Eva Valerio

Personalization is the future of content: consumers are now looking for ideas and entertainment beyond "traditional" social feeds on surfaces that are both tailored to their interests and privacy-first. To remain competitive, brands will not only need to diversify their media mix across platforms -- they'll need to deliver more snackable, visually compelling stories that "click" with audiences and keep privacy in mind.

In this session, join Google's Arthur Gerigk and Eva Valerio as they share the latest industry insights and changes in consumer behavior and content consumption. Plus, hear how brands are successfully adapting their media strategies to meet this shift by amplifying their creative storytelling to new platforms.