Decentralized autonomous organizations, DAOs for short, entered the cultural mainstream in 2021 on accelerated interest in crypto in pop culture. DAOs allow for groups of people to get together and collectively own businesses or assets in a decentralized fashion. For example, in late 2021 a group of investors rallied together to establish a DAO that could effectively compete to bid on a copy of the U.S. Constitution at a Sotheby's auction. 

Given the community focus of DAOs, marketers stand to benefit from learning about the magic of successful DAOs and new consumer behaviors that make collective ownership an attractive aim. In this session, you'll learn about two DAOs from the people behind them and walk away with a better understanding of shifting consumer mindsets and what that means for marketers.