What Web3 Means for Marketers 
Date & Time
Wednesday, May 11, 2022, 1:25 PM - 1:45 PM
Avery Akkineni Rachel Webber Allison Sturges

Curious what "Web3" is and what it encompasses in its very early stages? Wondering what the next era of the internet includes? From what "the blockchain," "NFTs," and the "metaverse" mean, and how brands, IP owners & marketers can use them? The idea of 'digital assets' is not new, but the ability to own them is.  

Hear from Avery Akkineni, President, VaynerNFT, Allison Sturges, Head of Strategic Partnerships, Genies and Rachel Webber, Chief Brand and Strategy Officer, Playboy on how to unlock the potential of one of the biggest technology shifts of our time, and how you can build long-term strategic projects that can incentivize and reward brand advocacy and customer loyalty through this new technology.