Amid much speculation around the digital future of e-commerce, game-changing technology is already here and transforming the industry today: augmented reality. AR is changing the way consumers discover and experience products — and for brands, it’s driving real results. A recent Shopify study found that interacting with products that have AR experiences led to a 94% higher conversion rate.

Join Brett Wein, US head of Verticals at Snap, Inc., and Avi Ben-Zvi, VP, Social at the largest independent performance marketing firm, Tinuiti, to learn how AR is transforming commerce and driving real business outcomes for brands.