How a More Equitable Creator Economy Can Benefit Brands
Date & Time
Monday, May 9, 2022, 10:25 AM - 10:45 AM
Alex Morrison Kaila Novak Alexis Ohanian

Years ago the term creator economy was unthinkable. Today, creators are making money through a diverse and rapidly growing body of tactics including channel subscriptions, streaming, sponsored posts, selling merchandise and more. It's safe to say this term is now here to stay, and there's ample opportunity to solve the new needs and issues that come with the reality: monetization and the equity of this economy being amongst the key areas.

Join Alex Morrison, Chief Marketing Officer at Pearpop, Alexis Ohanian, Founder, Seven Seven Six & Co-Founder and Former Executive Chairman, Reddit, and Instagram and TikTok creator Kaila Novak, as they discuss why the vast majority of brand dollars flow to the top 1% of creators and the important role brands can play in creating a more equitable, diverse, and thriving creator economy for all.