Individual Experience, Collective Content Creation
Date & Time
Tuesday, May 10, 2022, 1:50 PM - 2:10 PM
S. David Ramirez Ivonne Aldaz

Brand experiences are increasingly becoming hyper-personalized and hyper-local. These individual moments combine into a collective storytelling process that is held together by the thread of user-generated content. Whether the experience is digital, physical, or some mix of the two, brands can leverage this content to activate globally, fostering connections that transcend distance, language, and demographics.

Join TINT’s S. David Ramirez and Ivonne Aldaz, Lead Researcher and Content Creator at Future of Marketing, as they explore a framework for designing scalable community-driven content initiatives powered by individual creators and creatives. You’ll walk away understanding the essential elements of community-driven campaigns, the implications of building trust and repurposing community content to design future brand experiences and activations, and the role of multi-realm brand experiences in capturing first-party data and creating captivated audiences.