A buzzword that isn’t new, but marketers continue to grapple with, is “360 marketing.” Requiring a delicate balance of message and channels, it can be effective in creating a memorable moment for your brand if executed correctly. But where should marketers begin in an age with an overabundance of platforms?

In this session, join Vinnie Butera, Team Whistle’s VP of Brand Partnerships and Head of “MAGNET” brand strategy, in conversation with Andrew Cotlov, Senior Manager, Media Connections at Danone, and Kelly Howard, Planning Director for Wavemaker US, as they break down how their recent collaboration led to the creation of a successful 360 native content strategy for their Oikos “How Strong Do You Want To Be?" campaign encompassing digital and social. Hear about the tools and tactics used to reimagine their campaign’s creative execution, featuring Deion Sanders and son -- and the insights needed to improve your own 360 strategies.

This workshop will be streamed live and can be watched here.

For those unable to gain access to the Hub room to watch in-person due to seat capacity limitations, we ask that you stream the session to your device in the lounge.