Social media advancements allow marketers to unlock the value of a full-funnel approach and meet consumers where they are in that customer journey. As a result of this, and the power of creator-driven content, brands are increasingly shifting budgets to integrations, media spends, and influencer partnerships on social.
Join Open Influence’s Diana Perlov and Katie Wilder to explore the journey of how marketers can better inform their creator marketing decisions in an ever-changing landscape. This session will cover key areas that will help you level up your marketing programs from clearly defining goals and KPIs, to sourcing high-performing digital creators and leveraging paid social to power social commerce.
This workshop will be streamed live and can be watched here.
For those unable to gain access to the Hub room to watch in-person due to seat capacity limitations, we ask that you stream the session to your device in the lounge.