The traditional sales funnel as we know it has collapsed, with all channels—social included—now impacting brand and revenue metrics. Yet, social media marketers still organize and allocate dollars based on outdated conventions. Despite Gen Z ushering in new behaviors, the rise of social commerce and the creator economy, the existing labels of paid and owned, CRM and community hold us back. Marketers can’t seem to break free from our old philosophies to unleash the full-funnel value of social media.

Join Danielle Donnelly, Chief Strategy Officer of Formerly Known As, as she debunks outdated social media “best practices” and highlights new beliefs that redefine how social media can deliver impactful business results for brands beyond just impressions.

This workshop will be streamed live and can be watched here.

For those unable to gain access to the Hub room to watch in-person due to seat capacity limitations, we ask that you stream the session to your device in the lounge.