As the metaverse expands, gaming is the 'hot white star' for Brands.

Brands are increasingly looking for ways to connect with consumers in the digital age and social gaming has emerged as the most powerful channel. Nearly 60% of Americans now play video games, and social gaming is a growing trend, especially after the COVID-19 pandemic started a couple of years ago. But as the landscape continues to evolve, it can be tough to keep up with the latest trends and best practices.

In this session, join Jorge Prado and Eddy Prado, co-founders of Admazing as they discuss strategies for how brands can leverage social gaming to achieve their marketing goals and what level of brand integration is right for social gaming. We'll also discuss some of the challenges that brands may face within the metaverse and how to overcome them successfully.

This workshop will be streamed live and can be watched here.

For those unable to gain access to the Hub room to watch in-person due to seat capacity limitations, we ask that you stream the session to your device in the lounge.