Does influencer marketing actually generate positive sales ROI? What makes someone an influencer? What is pricing based on? Does engagement matter? Are micro-influencers really better than celebrities? How much fraud is still out there? While opinions and individual success stories abound, there has been little to no statistically significant empirical data shared to date on what drives marketer success and creator motivation. Join Pierre Cassuto, Chief Growth Officer at Humanz, as he shares insights gathered through statistical analysis of thousands of interactions between marketers, creators and customers on e-commerce platforms to separate the hype, the BS and the truth when it comes to what remains one of the fastest growing marketing practices worldwide.

This workshop will be streamed live and can be watched here.

For those unable to gain access to the Hub room to watch in-person due to seat capacity limitations, we ask that you stream the session to your device in the lounge.