In 2022 #TikTokMadeMeBuyIt surpassed 11 billion views, showing the magnitude of Gen Z’s rising buying power. Companies are leveraging social, but still struggle with translating social views into sales.

In this session, Social Native pinpoints what drives consumers to not only add to cart, but also to click check-out. See how brands like Zillow, Microsoft, and Cetaphil are humanizing messaging, building trust, and creating authentic connections with creators and influencers. You'll walk away knowing four key tactics to streamline the checkout funnel and enhance brand experience for digitally native customers including, how to scale authentic content with volume and diversity, how to build an emotional connection with audiences, how to test new markets and appeal to hard-to-reach audiences, and how to boost conversion rates from TikTok to the e-commerce product page.

This workshop will be streamed live and can be watched here.

For those unable to gain access to the Hub room to watch in-person due to seat capacity limitations, we ask that you stream the session to your device in the lounge.