Brands love engaging with live music. Even during the midst of a pandemic, hundreds of millions of dollars have been spent on brand sponsorships and activations in conjunction with tours and festivals across the globe. For many brand marketers, the question isn’t if their brand should activate in the live music space, but how. That question has become more complex, especially as more tours and festivals hybridize their events to both in person and online. In this SMW masterclass, you will learn the mechanics and strategy of building a successful live stream, why live streaming can help brands more confidently enter the Web3 market and what lessons marketers can take from the brands who have successfully built some of the highest profile live stream activations to date. This masterclass will be presented by brand marketing and music industry experts Jesse Kirshbaum, CEO of NUE Agency and Clayton Durant, Senior Manager of Emerging Media at MWWPR and Founder of CAD Management who pen the monthly Adweek column, Beats, Bytes, and Brands.

This workshop will be streamed live and can be watched here.

For those unable to gain access to the Hub room to watch in-person due to seat capacity limitations, we ask that you stream the session to your device in the lounge.