Kirby Porter is the founder of New Game Labs, a company that helps athletes learn, connect, and create in web3. In her journey from Harvard Women’s Basketball to the sports industry, she has served in marketing roles at PepsiCo Sports and Will Ventures. In parallel, she’s followed her passion for athlete empowerment as a content creator, launching media platforms like Court to Corporate, Endorsements to Equity, and more. New Game Labs is her next step in helping athletes leverage technology to build their brands beyond the game.