Established in 1883, Lucchese continues to innovate in marketing and brand awareness by taking a full-funnel, channel agnostic approach. Their priority is to continuously grow and expand owned and earned channels by meeting their customers where they are and driving ongoing engagement and loyalty around personal interests and Lucchese products.
David Berger is an experienced marketing leader with a keen focus on scalable growth. As the head of Marketing at Lucchese, David is focused on shifting the 140-year-old brand from a manufacturer and predominantly wholesale driven business to a premier lifestyle brand and modern DTC business.