SMW Europe

Web 3. Metaverse. NFTs. The social-media world has never been more dynamic, exciting or complex. Marketers who can decode the new rules of engagement wrought by groundbreaking new technologies and platforms will find success in this new era. But the key will be understanding nuances and implementing effectively.

Social Media Week Europe, Adweek’s premiere summit for social media and digital marketing leaders in the region, returns 7-9 November. For the second year in a row, this bespoke event will bring the industry’s brightest minds together to showcase insights and strategies for brand-building in a new era.

Timothy Armoo
Chief Executive Officer and Founder
Fanbytes

Arjoon Bose
International Head of Creative & Idea Development
General Mills

David Bates
Chief Executive Officer and Creative Director
Bokeh

Jumoke Adekunle
Global Brand Marketing Lead
Depop

Max Cleary
Industry Practice Lead, Creative
Digital Catapult

Will Harvey
Head of Global Digital Innovation
Diageo

Christina Miller
UK Head of Social
VMLY&R

Tony Barr
Senior Director International Marketing, APMEA and Europe
The Wendy's Company

Firdaous El Honsali
Global Vice President of External Communications and Sustainability
DOVE

Neil Barrie
Chief Executive Officer
TwentyFirstCenturyBrand

Lola Okuyiga
Founder
Wonder

Haifa Barbari
Executive Vice President, Strategy and Innovation
Dialect

Poppy O'Toole
Chef, Author, Content Creator

James Stafford
General Manger
TikTok UK

Tina Ziegler
Art Curator and NFT Consultant

Lindsey McInerney
Co-founder and Chief Executive Officer
Sixth Wall

Diana Perlov
Senior Director, Client Success
Open Influence

Maggie Reznikoff
Vice President, Account Management
Open Influence

Samantha Kimmel
Creative Partnerships
TikTok

Andrew Dawson
Social Networks Practice Principal, Executive Contributor
Brandwatch

Marissa Bell
Manager of Europe and Rest of World
Reddit

Javed Laher
Sales Director for EMEA
Mediaocean

Ricky Ray Butler
Chief Executive Officer
BEN

Maggie Lower
Chief Marketing Officer
Hootsuite

Alex Broadley
Creative Partner Manager
TikTok

Tim Sovay
Chief Business Development and Partnerships Officer
CreatorIQ

Vicky Free
Head of Global Marketing
adidas

Hayley Hall
Head of Brand and Communications
Skinny Tan and Brand Architekts PLC

Justin Papermaster
Founder
LoudCrowd

Haider Rafique
Global Chief Marketing Officer
OKX

Rachelle Denton
Global Director of Social Media
The LEGO Group

Jackie Balchin
Senior Solution Consultant
Netbase Quid

Michael Corcoran
Head of Social Media
Ryanair

Shane Moore
Enterprise Sales Manager
Hootsuite

Åsa Borg
Chief Marketing Officer
Polestar

Arianna Bastianini
Senior Strategist
NetBase Quid

Natalie Wills
Vice President, Brand
Booking.com

Roberto Kusabbi
Director of Social Marketing and Creators
King

Antonio Lucio
Principal and Founder
5S Diversity

Pedro Zuim
Global Marketing Director
Future Farm

Samantha Monk
Enterprise Director
Meltwater

Konstantinos Papaioannou
Data Strategy and Innovation
Lionsgate

Sophia Kakouratos
Associate Director, CPG and Beauty
Whalar

Callum Watt
Head of Digital Marketing
Britvic

Remar Henry
Creator

Day 1

Entering the World of
Social Media 3.0

Welcome to the future of social media which is already the here and now. This is a world where technology and creativity are converging at speed to create virtual experiences that focus on customer engagement while evolving the brand’s own potential as a provider of entertainment. With the emergence of interest around the next stage of the internet – referred to as Web 3.0 including the use of blockchain technology and growing brand use of their own Metaverse and NFTs – on day one of SMW Europe we will examine where social media is going and what it means for brands adapting to those developments.

Day 2

Brands Building Fandom – Connecting and Growing Communities

Marketers are discovering new ways to drive connections and build fandom for their brands through the power of emerging digital technology. Be this through influencer partnerships, the development of a metaverse strategy or tapping into the NFT art craze, there are significant brand building opportunities – but how do they do this meaningfully and successfully? On day two of SMW Europe, we’ll explore how brands and agencies can begin to build relationships with customers or evolve existing relationships through Web 3.0 strategies that excite audiences through new experiences and relevant communications.

Day 3

The Next Frontier: Harnessing the Cutting Edge of Social Media to Establish Brand Influence and Create Lasting Impact

Venture beyond the hashtag, the handle and the shiny new object. Now's the time to leverage new opportunities in strategic marketing that will establish your brand as an industry leader and affect meaningful change in culture and society. By embracing emerging and transformational social media strategies, brands can play a more central role in tackling economic, environmental and other global issues that impact business. On day three of SMW Europe, marketers will learn how to unlock the full promise of digital opportunity to drive the future of the industry, bring narrative and customer engagement to new realms and scale business results.

Choose from premium, standard and virtual passes, or enjoy a full week of event access with in-person and virtual bundle options to attend both Social Media Week and Brandweek Europe.

#SMWEurope attendees will sharpen their social media marketing skills with behind-the-scenes insights into successful campaigns from Europe’s top brands. The experience goes beyond presentations to deliver a forum for global networking and a place to share ideas and solve for relevant industry challenges. Special discounts are available for Adweek+ Subscribers, undergrad students and non-profits contact us here.