Social Media Week,
the Europe Edition.

Social Media Week Europe, a premiere summit for social media and digital marketing leaders in the region, returns 7-9 November 2022! Last year the event marked Adweek’s first foray into European based events and we’re thrilled to bring this community together for another hybrid event showcasing insights and strategies from the industry’s brightest minds.

This year, we’ll continue to unpack Adweek’s annual theme of Converging Futures by exploring the opportunities to remain reactive to the ongoing challenges of the global pandemic, how marketers are planning their strategies for web3 and the metaverse, tips for brand-building, digital engagement, and more.


Day 1

Entering the World of
Social Media 3.0

Welcome to the future of social media which is already the here and now. This is a world where technology and creativity are converging at speed to create virtual experiences that focus on customer engagement while evolving the brand’s own potential as a provider of entertainment. With the emergence of interest around the next stage of the internet – referred to as Web 3.0 including the use of blockchain technology and growing brand use of their own Metaverse and NFTs – on day one of SMW Europe we will examine where social media is going and what it means for brands adapting to those developments.

Day 2

Brands Building Fandom – Connecting and Growing Communities

Marketers are discovering new ways to drive connections and build fandom for their brands through the power of emerging digital technology. Be this through influencer partnerships, the development of a metaverse strategy or tapping into the NFT art craze, there are significant brand building opportunities – but how do they do this meaningfully and successfully? On day two of SMW Europe, we’ll explore how brands and agencies can begin to build relationships with customers or evolve existing relationships through Web 3.0 strategies that excite audiences through new experiences and relevant communications.


Choose from premium, standard and virtual passes, or enjoy a full week of event access with in-person and virtual bundle options to attend both Social Media Week and Brandweek Europe.

#SMWEurope attendees will sharpen their social media marketing skills with behind-the-scenes insights into successful campaigns from Europe’s top brands. The experience goes beyond presentations to deliver a forum for global networking and a place to share ideas and solve for relevant industry challenges. Sign up early to lock in our best available rates and discounted premium benefits.

Prices Increase in

Premium Pass


Highlights: Includes all Standard Pass benefits, plus priority seating at Main Stage sessions, a one-year digital Adweek+ subscription*, express check-in, unlimited on-demand access for one year and entry into all evening cocktail receptions.  

Standard Pass


Highlights: Includes in-person access to all Main Stage and Workshop sessions, one month of on-demand access following the event, complimentary breakfast and lunch and a daily content recap curated by Adweek’s editors.  

Europe In-person Bundle
SMW + Brandweek Europe


Highlights: Includes all Standard Pass benefits, plus a Standard Pass to Brandweek Europe, Adweek’s premier experience for senior-level brand marketers, taking place 10 Nov. at the St. Pancras Renaissance Hotel. 

Virtual Pass


Highlights: Includes unlimited on-demand access to all Main Stage and Workshop sessions for one year and a daily content recap curated by Adweek’s editors. 

Europe Virtual Bundle
SMW + Brandweek Europe


Highlights: Includes all Social Media Week Europe virtual pass benefits, plus virtual access to Brandweek Europe, Adweek’s premier experience for senior-level brand marketers, taking place 10 Nov. 



Book your hotel room here with savings up to 30% off. Last Day to Book: Friday, October 21 2022.