How Games Publisher King is Crushing It
Monday, November 7, 2022
4:15 PM - 4:35 PM (GMT)
This year marks the tenth anniversary of the release of popular game Candy Crush Saga, one of the most influential mobile games to date. It’s been downloaded over three billion times since its release in 2012 and became one of the first freemium apps to generate over $1 billion in revenue.
In this session, join Roberto Kusabbi, Director of Social Marketing and Creators at King, as he explores the game’s legacy, where he sees the brand today, and how King is leaning into collaborations to elevate Candy Crush’s status on the global stage through recent partnerships with celebrities including Meghan Trainor.