Main Stage
Matching Storytelling with Story Doing
Wednesday, November 9, 2022
10:05 AM - 10:30 AM (GMT)

From building a fully integrated, world-class marketing team to launching campaigns that have inspired real world change, Vicky Free, head of global marketing at adidas, is overseeing an exciting time for the brand. At this fireside chat, we’ll delve into adidas’ continued focus on building a purpose-driven brand that matches storytelling with story doing. She'll touch on some recent examples including adidas’ 'Impossible is Nothing' campaign and a year that has seen the brand’s biggest ever commitment to women. We'll also discuss the brand’s new multi-faceted logo architecture ahead of it being rolled out to consumers in 2023, explaining why now is the right time to launch it, and the reasons behind it.

Vicky Free Antonio Lucio