Driving Progress for a Sustainable Future
Wednesday, November 9, 2022
1:05 PM - 1:25 PM (GMT)
Polestar prides itself on being both an aesthetically pleasing automotive brand and an advocate for communicating the growing importance of sustainability. The vehicles are not only created with style in mind, and to work safely and sufficiently, but also to drive change and inspire other brands to work towards a more ecologically friendly future.
Åsa Borg, the chief marketing officer at Polestar, will offer insights into their latest marketing activity centered around sustainability and will discuss their influential presence within the industry when it comes to electric vehicles